Internet Marketing for Photographers
Testimonials and Reviews

"Julian Jackson is clearly an author with a vast amount of experience in the field of marketing images using new media. As with all new technologies, the journey on the learning curve can be a steep and lonely one. Jackson has made that journey already and been kind enough to map his route.

The book itself makes good use of an electronic forum for presentation, allowing it to pitch well at a computer and web-literature audience while not excluding the beginner, or 'newbie'. Ideas and suggestions on pitching images to different potential paying customers are put forward throughout the text and backed up comprehensively with links and pointers to more information and suppliers. Real examples are related throughout to illustrate various of the issues, and the book finishes with three startup-to-present-day detailed case studies.

Perhaps most valuable are the various "mistakes not to make" identified. I found resonance with my own experiences where I have covered an area the author is discussing, that makes me confident in trusting the various recommendations made.

The author's engaging personal style and a refreshing brevity in making his points creates a book of manageable size and useful content, the reader is left wanting more. If you are planning to embark on an eCommerce route with your photography (or any similar commodity for that matter) then this eBook will sit well on your eShelf."

Ben Carey, photographer and analyst/programmer
http://www.rythmic-penguin.co.uk

"For a freelance photographer like myself this is an invaluable guide for promoting your work on the web. Written in a very digestable style it points you in the right direction for getting the best returns on your time and money and clearly identifies the pitfalls to avoid. Especially good on maximizing your 'hits' through search engines, the best way to protect the copyright of web images and pricing your work in a global market. It also includes informative links on these matters and several case studies which are well worth reading in themselves. Like it or not the web is an essential promotional tool for photographers and this may well be the essential guide."

Paul Bourdice, freelance photographer,
http://www.paulbourdice.com

"As a photographer and website designer, I found Julian Jackson's 'Internet Marketing for Photographers' both valuable and informative - written in a lively and easy to absorb manner. This eBook covers a variety of ways in which the photographer can use the internet as a marketing tool and covers a diverse range of subjects from web marketing considerations; finding buyer's wish lists; copyright information; where to go for watermarking and encrypting software; affiliate programmes; opinions on the 'professional' approach to e-commerce for the photographer; to getting know on the net via forums and e-zines. Plus vital hints and tips on cracking the saga of search engine placement! The Acrobat file is easily navigated and is packed throughout with useful internet links and software recommendations within a well written text. Case studies and quotes are used to point at success stories in the real/virtual world. A well rounded and researched eBook which left me informed and with a new view on how to pitch a website design package to a photographer - therefore a very useful reference for marketing your own skills on the net."

Chris Laker, Photographer and Website Designer
chris.laker@laker-media.co.uk

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